The Idntfy concept has helped over 20k people in Scandinavia out of the shop and toss cycle over the past 5 years. Idntfy empowers you to only buy what fits, and what belongs in your personally curated closet. Until it’s worn out or resold. You learn to maximise every garment for every occasion, realising you need only half the closet you used to have. We are now compacting 5 years of success into a digital stylist for your pocket, to achieve a sustainable wardrobe and a better fashion future for everybody.

The textile industry is the 2nd most polluting industry in the world. 50% of all garments produced is not sold and 30% of all sold items are not used. Leaving only 20% of all garments produced yearly to hang in people’s wardrobes.

IDNTFY help people change spending habits, without compromising on style, money or the planet. It is a digital stylist in your pocket that help you find fashion that fits. With a personalized style compass and a community platform across brands, culture, age, and style.